How to Bring Great Ideas to Market
Taking a great idea from concept to market is no small feat. Without a clear understanding of your Ideal Customer Profile (ICP) and the value-based characteristics that drive buying decisions, even the most innovative products can struggle to gain traction.
Watch this exclusive, live Q&A video featuring Colleen Pimentel, a go-to-market strategist and expert in product positioning, to discover the essential steps for a successful product launch.
What You’ll Learn:
✅ How to define your ICP and ensure your product resonates with the right audience
✅ The top 7 questions every business owner must answer before launching a product
✅ Strategies for reducing risk and increasing the likelihood of market success
✅ How to craft a value-driven message that attracts and converts customers
✅ Real-world examples of companies that got it right—and lessons from those that didn’t
Who Should Watch?
- Entrepreneurs preparing to launch a new product or service
- Business owners looking to refine their go-to-market strategy
- Product leaders and marketers aiming to improve customer engagement and sales
- Sales teams seeking a deeper understanding of their ideal buyers
Meet Your Guest Speaker: Colleen Pimentel
Colleen Pimentel is a seasoned go-to-market strategist with over 20 years of experience in helping businesses define, position, and successfully launch their products. As a co-founder of McKenna Pimentel Consulting, she has worked with startups, Fortune 500 companies, and growth-stage businesses to refine their Ideal Customer Profiles, optimize messaging, and accelerate revenue growth. With a deep understanding of buyer psychology and market trends, Colleen brings a wealth of knowledge that can help any business increase its chances of success in today’s competitive landscape.
Why You Should Watch
✔ Gain actionable insights to refine your market strategy
✔ Get your questions answered live by an industry expert
✔ Learn how to avoid common pitfalls in product launches