Case Studies
Welcome to the BDR.ai Case Study page, showcasing how our AI for Sales solutions has driven exponential business growth. See how BDR.ai has transformed lead generation, streamlined sales, and delivered real results. Explore these success stories to discover how we can help you reach your goals.
Case Study: How BDR.ai Helps Sales STAR Achieve a 38% Reply Rate with AI for Sales
Client: Paul O'Donohue, Founder and CEO of Sales STAR
Solution: Managed BDR.ai Reachout
Challenge: Sales STAR, a company that specializes in sales coaching and training, sought a more effective way to connect their team of over 25 sales practice leaders and sales coaches with thousands of ideal prospects. With traditional outbound methods delivering inconsistent results, they needed an AI-driven solution to streamline the process and increase engagement rates.
Solution: Sales STAR partnered with BDR.ai to build an AI-powered outbound sales machine. BDR.ai automated key processes such as LinkedIn connection requests, messages, and profile views, allowing Sales STAR’s sales coaches to reach and engage with prospects more efficiently.
Implementation: Using BDR.ai's advanced AI for Sales technology, Sales STAR began a systematic approach to outbound prospecting:
Over 7,000 connection requests were sent in July alone.
Over 5,000 personalized LinkedIn messages were delivered.
More than 13,000 prospect profiles were viewed, leading to deeper engagement.
Results: This AI-powered approach drastically improved Sales STAR's outreach efforts. The system achieved a 38% reply rate in July, demonstrating a significant increase in engagement compared to traditional outbound methods. By automating critical parts of the prospecting process, BDR.ai allowed Sales STAR’s team to focus on higher-level sales activities, resulting in more meaningful conversations and potential opportunities.
Conclusion: BDR.ai's AI for Sales solution transformed Sales STAR’s outbound process, enabling them to connect with thousands of ideal prospects more effectively and achieve an impressive 38% reply rate. This case study highlights the power of AI in driving sales engagement and scaling outreach efforts.
Case Study: How Informatica Boosts Pipeline with AI-Powered Outreach
Client: Bryan Weinman, Vice President, Master Data Management, Informatica
Solution: Managed BDR.ai Reachout
Challenge: As businesses expand their digital transformation efforts, the need to connect with decision-makers across industries becomes more complex. Informatica, as a leader in data management solutions, needed a strategy to engage prospects at scale, increase reply rates, and streamline the outreach process for their sales team, all while maintaining personalized interactions with multiple accounts.
Solution: Informatica leveraged a targeted, AI-driven sales approach by using LinkedIn for business development outreach. A single Business Development Manager (BDM) was able to handle the outreach for multiple accounts, allowing the team to maximize efficiency and increase engagement with key decision-makers.
Implementation: Over a two-month campaign, the outreach strategy involved sending thousands of LinkedIn connection requests, with follow-up messaging and profile engagement to encourage replies. The campaign targeted both Vice Presidents (VPs) and Directors, key personas that were crucial for decision-making in various departments.
Total LinkedIn Requests: 8,839
Total LinkedIn Connects: 1,863 (21%)
Total LinkedIn Replies: 483 (26%)
Notably, a single Business Development Manager successfully managed outreach for 5+ accounts simultaneously, ensuring that each account received the necessary attention without compromising on the quality of the outreach.
Results: The campaign resulted in a high level of engagement:
Average Reply Rate: 26% overall, with the highest rates for Director-level contacts reaching 36%.
Efficiency: By utilizing AI tools and an optimized process, one BDM was able to handle outreach for multiple accounts, highlighting how scalable Informatica’s approach is for modern sales teams.
Conclusion: Informatica’s use of AI-enhanced outreach has not only improved connection and reply rates but has also empowered a single BDM to manage the outreach for 5 or more accounts simultaneously. This strategy ensures greater scalability, increased efficiency, and a significant boost in sales engagement without requiring additional human resources.
Case Study: Prospecting as a Service
Client: Chad Probst, Chief Revenue Officer, BillingTree
Challenge: A typical Sales or Business Development Representative delivers 30-50 emails/day, 5-10 LinkedIn activities/day and 10-50 dials/day. All in, that’s 15,000 sales activities/year (Email + LinkedIn + Dials).
Solution: Prospecting as a Service
Our BDR’s deliver 30,000 sales activities/quarter, or 120,000 per year. Check out the pipeline math for BillingTree, an Arizona based company. 30,000 sales activities delivered in 90 days.
