BDR.ai Nurturing Sequence
Here’s an email and message nurturing sequence for new LinkedIn connections that builds rapport, offers value, and gently moves towards a business conversation.
This sequence builds a relationship gradually, offering value and genuine engagement before transitioning into a more direct business conversation.
Connection Request
{first_name}, LinkedIn suggested we connect and after reviewing your profile, I thought it was a great idea! Let's connect!
### or
Hey {first_name}! I'm trying to expand my network with ((TARGET INDUSTRY)) professionals. I came across your profile and thought there might be some synergy.
### or
Hello {first_name}! I wanted to connect as I feel we might have some common business interests.
### or
Hi {first_name}! I'm trying to expand my network with professionals in ((TARGET LOCATION)). I look forward to connecting with you.
Message 1: Welcome & Personal Engagement (Day 1)
Message:
Hi [First Name],
Thanks for connecting! I’m really excited to be part of your network. I noticed we share some common ground in [mention industry or a shared interest], and I’d love to learn more about what you’re working on and how I might be able to support your goals.
Let’s keep in touch, and if there's anything you need or would like to collaborate on, feel free to reach out!
Best,
[Your Name]
Perform Action: View Profile
Message 2: Value Offer & Resources (Day 3-5)
Message:
Hi [First Name],
I came across this [article, tool, resource, or case study] on [relevant topic] and thought it might be valuable for you based on our recent connection.
Here’s the link: [Insert link to a valuable resource]
If you're interested, I’d be happy to share more resources like this or even chat about how you’re approaching [relevant business challenges, or industry trends].
Hope it helps!
Cheers,
[Your Name]
Email 1: Personalized Offer for a Quick Chat
(Day 7-10)
Subject: [First Name], thanks for connecting!
Message:
Hi [First Name],
Thanks for connecting on LinkedIn. I’m looking forward to being a valuable connection in your network!
Looking forward to connecting by phone or Zoom soon!
[Your Name]
[Your Contact Info]
Perform Action: Follow Profile
Message 3: Share Your Story/Experience (Day 7-10)
Message:
Hi [First Name],
I wanted to share a quick story about [a challenge or success relevant to your service/industry]. Recently, I worked with [Client/Company Name] who was struggling with [insert problem]. By [solution/strategy you used], they were able to achieve [specific result or outcome].
If you’re facing something similar, or just curious about strategies that might help your business, I’d be happy to discuss. Let me know if you'd like to hop on a quick call!
Best,
[Your Name]
Perform Action: Endorse top 5 skills
Email 2: Personalized Offer for a Quick Chat (Day 12-15)
Subject: Brainstorm some ideas?
Message:
Hi [First Name],
I sent a couple messages on LinkedIn but I thought I’d send a follow email instead. I’ve been thinking about how we might collaborate or explore synergies between our work.
I’d love to learn more about your business and discuss your business goals to see if there are any ways I can provide value.
Would you be open to a 15-minute call sometime next week? Let me know what works for you!
Looking forward to connecting,
[Your Name]
[Your Contact Info]
Message 5: Last Follow-Up (Day 20-25)
Message:
Hi [First Name],
I just wanted to circle back in case my previous message got buried. No rush at all, but I wanted to reiterate that if you're interested, I’d love to offer [value, resource, consultation] that could make a difference for you or your business.
If the timing isn't right, no worries! I’m here whenever you’re ready.
Thanks again for being part of my network!
[Your Name]
Perform Action: Like last three posts
Message 6: Educational Content & Industry Trends (Day 30)
Subject: Keeping up with the latest trends in [Industry]
Message:
Hi [First Name],
I’ve been reading up on some exciting trends in [industry/business area], and I thought you might find this interesting.
Here’s an article/report that caught my attention: [Insert link to a relevant article, report, or study]
What’s your take on this trend? I’d love to hear your perspective on where things are headed in [industry].
Stay well,
[Your Name]
Email 3: Quick Check-In & Offer to Help (Day 45)
Subject: Just checking in
Message:
Hi [First Name],
I wanted to check in and see how everything is going on your end. How has [mention specific goal or project they’ve discussed] been progressing?
If there’s anything I can help with or if you’re working through any challenges, feel free to reach out. I’d be happy to brainstorm or share any resources that might be useful!
Best,
[Your Name]
Message 7: Personal Insight & Case Study (Day 60)
Subject: How [Client/Company] achieved [specific result]
Message:
Hi [First Name],
I’ve been reflecting on a recent project with [Client/Company] where we helped them overcome [specific challenge]. By [solution you provided], they were able to achieve [measurable result].
If you’re dealing with a similar situation or looking for ways to [solve a specific problem], I’d be happy to discuss how we could replicate those results for your business.
Feel free to drop me a line if this resonates with you!
Best regards,
[Your Name]
Email 4: Seasonal Touchpoint (Day 75)
Subject: ‘tis the season
Message:
Hi [First Name],
Is there anything you’re focusing on as we move into [relevant time period, e.g., Q4, holiday season]?
If you’re making any strategic plans or looking to streamline things, I’d love to help or share some ideas that have worked well for others in your space.
Best wishes,
[Your Name]
Message 8: Video link (Day 90)
Subject: [Video Title]
Message:
Hi [First Name],
This video shares some valuable tips on [topic], which I think could provide some valuable insights into [relevant issue or goal].
[Insert video link]
I'd love to see your best takeaways and to answer any questions you have.
Looking forward to it,
[Your Name]
Message 9: Share a Resource or Tool (Day 105)
Subject: Found a tool that could save you time
Message:
Hi [First Name],
I recently discovered a tool that’s been really helpful for [specific task or challenge]—I thought you might appreciate it too.
It’s called [tool name], and it can help with [describe what it does]. Here’s the link if you’d like to check it out: [Insert link]
Have you found any other tools that have been useful for you lately? Always looking to stay ahead with new resources!
Best,
[Your Name]
Email 5: Offer a Free Consultation Again (Day 120)
Subject: Quick chat to explore new opportunities?
Message:
Hi [First Name],
It’s been a while since we last connected, and I wanted to offer you another chance to hop on a quick call to discuss your current goals and challenges. I’d love to offer a free [consultation/session] to see how I might be able to support you in [specific goal, e.g., increasing sales, improving performance].
Would you be open to scheduling something? Here’s a link to my calendar if you’d like to find a time: [Insert calendar link]
Looking forward to catching up!
[Your Name]
Message 10: Offer a Case Study, eBook or White Paper (Day 135)
Subject: How we helped [Client/Company] boost [specific result]
Message:
Hi [First Name],
I wanted to share this case study/white paper with you—it's about how we helped [Client/Company] increase their [specific metric, e.g., revenue, productivity] by [percentage/result].
You can read the full case study here: [Insert link]
Let me know if you’d like to chat about how we might achieve something similar for your business. Always happy to brainstorm ideas.
Best regards,
[Your Name]
Message 11: Ask for Feedback or Suggestions (Day 150)
Subject: I’d love to get your feedback
Message:
Hi [First Name],
I’ve been working on improving [service/product], and I’d love to get your feedback or suggestions. Is there anything you think could be added or changed that would make it more valuable for someone like you?
I always appreciate honest input—it helps me improve and offer more value to people like you!
Looking forward to your thoughts,
[Your Name]
Email 6: Final Reminder & Open Invitation (Day 180)
Subject: Open invitation to connect whenever you’re ready
Message:
Hi [First Name],
Just wanted to send a quick note to let you know that I’m here whenever you need assistance, whether it’s to brainstorm ideas, troubleshoot challenges, or help you reach your goals faster!
Feel free to reach out at any time—whether now or in the future—I’m always happy to help.
Take care and talk soon!
[Your Name]