Adopt AI for Data Reporting and Analysis with Garrett Mehrguth

In this episode of the AI for Sales Podcast, Chad is joined by Garrett Mehrguth, President and CEO at Directive, speaker, and agency coach. AI is rapidly being embraced within companies and departments of every shape and form. In fact, Garrett sees even more adoption happening in the coming years in marketing.Many companies are willing to pay for data reporting and expect data analysis to just happen. However, this creates a gap in who can deliver it. This is where AI can definitely step in. Garrett sees AI being used in the near future to sift through various APIs in a simple, no-code way to provide companies the data and analysis they need at the snap of a finger.

Listen to the podcast here:

HIGHLIGHTS

  • Programming creates intrinsic value

  • Recognizing the potential of AI for FPNA and marketing

  • AI for data reporting and analysis

QUOTES

Garrett: "There's going to be an API for Google Analytics and then that GA API is going to go into something that's going to translate it. Those tools actually exist already in the space, they're just not widely adopted. So, I think over the next 3 to 5 years, the administrative function is going to get replaced by AI in the marketing world, for sure."

Garrett: "If I can take my different APIs and I can put them into a data warehouse and I can easily use AI for different use cases in a no-code, outcome-oriented, drag-and-drop manner, that's when it'll take off."

Learn more about Garrett in the links below:

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Machine Learning for Advertising with Lance Brothers

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Making Roads Safe Using Data and Analytics with Jonathan Matus