Machine Learning for Advertising with Lance Brothers

Podcast
Written By Chad Burmeister

In this episode of the AI for Sales Podcast, Chad is joined by Lance Brothers, CRO at NCSolutions. AI and machine learning have extensive use in the advertising industry.From helping advertisers maximize their spend to assisting ad buyers optimize their sales, machine learning provides the data touch points they need to achieve these goals. Even ad sellers need reliable data by way of signals to determine if consumer behavior is being impacted for the brands.

Listen to the podcast here:

HIGHLIGHTS

  • AI in NCSolutions: Providing and optimizing data for advertising

  • Making outreach stronger, better, and more effective

  • Using data touch points to predict sales

QUOTES

Lance: "Machine learning, for us, kind of undergird this constant improvement in those sort of pieces. So we'd be faster or more granular or more accurate or more representative in trying to just assess sales impacts. It really affects everything, in every facet."

Lance: "We're using AI and machine learning and just a lot of tools and technologies we have just to make our own messages better, make our own outreach better, make our own outreach stronger. Helps us figure out which prospects, contacts, who's more likely to respond and take a meeting based on a variety of signals we can actually capture."

Learn more about Lance and connect within in the links below:

Chad Burmeister https://www.chadburmeister.com
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