AI Matches Technological Efficiency with Human Purpose with John Morris
In this episode of the AI for Sales Podcast, Chad is joined by John Morris, Executive Director of Brand for Club Colors. The power of AI is in sifting through data and pattern recognition. In John's industry, this is best used to classify leads and figure out intuitively what suite of services to offer them quickly and efficiently.John shares his views on how sales will change with the rapid adoption of AI and how traditional sales will most likely transform to brand influencing instead. Practically speaking, this means salespeople will work less grunt work and focus their efforts more into relationship-building.
Listen to the podcast here:
HIGHLIGHTS
Create leads with AI efficiency combined with human creativity
AI for finding the right target audience
Use AI to determine client tendencies and match services to that
Shift salespeople to brand influencers because of AI
QUOTES
John: "You got to take the culmination of that AI for the speed, the efficiency, the data, and then you got to combine that to real, authentic, vulnerable community-building and messaging in your content creation."
John: "We would look at whether or not you use an e-store, how would you curate that store, and then how would you actually promote that store and modify off of the data that comes on who's buying what, what's selling, what's not selling."
John: "You have two types of conversations. Number one, you have the one where you're just getting them right back to that order process where you know that they're going to buy that, but you also can monitor the tendencies that they don't have so you understand what suite of services they're not using."
Learn more about John and connect with him in the links below:
